The Latin word advertere which means ‘to turn the attention’ is the word where advertisement is derived from. Therefore the word itself tells us that advertisements have become a powerful marketing weapon to turn the attention of the audiences. In today’s ad war where there is head-to-head competition; there are various advertising media available so the need to choose the right advertising medium has become all the more necessary. The online and offline advertisements have evolved vastly as a complex form of communication which has made the need for targeted advertising even more vital. If businesses want their ads to hit the right customers the need for analysing the age, demographics, geographic location and preferences is a must and for that the need of focussing on the idea of ad creation is vital because throwing all the spaghetti against the wall hoping that something might stick is not going to work.

In this information age, we have access to wide variety of social media platforms. Where creating a Facebook page , cold-calling, twitter outreach and referrals are free whereas advertising costs money! This is one of the reasons that many businesses have turned to these social media platforms because they have got these low costs and free ways to promote their products and services. Therefore a tough war of competitive advertising is going on in online and offline modes which is good to keep the companies in business and make the ad agencies think out of the box but in this competition to keep your advertisement in business, a well-executed competitive advertising tactic will help to boost brand awareness and increase customer engagement.

Along with online advertising, offline advertising such as newspapers ads, inserts and billboards have still not lost their charm as they help to sell and resell to your prospective customers and make it easier to grab the attention of your entire message. Many businesses today do not want to hire ad agencies as they think that they can create their own ads and run them online; however businesses should not forget that their message could be lost in the vast array of feeds and posts that would not be able to hit the customers mind. An ad agency is a place of creative minds and expertise that helps develop your brand and upscale your business. Businesses need to understand that ‘Customer is king’, therefore ads that suit the needs of the potential buyers would be more liked and preferred or as said- some bad apples may ruin the entire bunch which are just meant for the promotion of one’s product or service.

In this competitive advertising era, your ads should not hold your customer as hostages rather it should entertain, educate and should suit a consumer's lifestyle. Don’t let your competitors enjoy all the fun, you need to show the customers that what you offer is the best and to make your business stand apart, it is rather important that you learn to create more noise rather than creating more ads.